{"id":1326,"date":"2014-04-30T09:34:56","date_gmt":"2014-04-30T09:34:56","guid":{"rendered":"https:\/\/awta.swim.net.au\/news\/washing-wool-made-easy\/"},"modified":"2014-04-30T09:34:56","modified_gmt":"2014-04-30T09:34:56","slug":"washing-wool-made-easy","status":"publish","type":"news","link":"https:\/\/awta.com.au\/fr\/news\/washing-wool-made-easy\/","title":{"rendered":"Le lavage de la laine en toute simplicit\u00e9"},"content":{"rendered":"<p>Dans la nature, la laine r\u00e9siste aux \u00e9preuves les plus extr\u00eames. Puis, la soci\u00e9t\u00e9 Woolmark la soumet \u00e0 un nouveau test. C&#039;est pourquoi sa derni\u00e8re campagne met \u00e0 l&#039;honneur la laine lavable, avec le slogan\u00a0: \u00ab\u00a0Test\u00e9e par la nature, test\u00e9e par nous.\u00a0\u00bb.<\/p>\n<p>L\u2019objectif principal de la campagne pour la laine lavable est de changer la perception selon laquelle la laine est difficile \u00e0 entretenir et d\u2019aider \u00e0 aligner la perception des consommateurs sur les v\u00eatements en laine modernes disponibles.<\/p>\n<p>La Woolmark Company travaille en \u00e9troite collaboration avec les fabricants de la fili\u00e8re laine afin de produire davantage de tissus en laine lavables en machine et fournira \u00e9galement un soutien technique \u00e0 ceux qui souhaitent obtenir plus d&#039;informations sur la campagne en faveur de la laine lavable.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/80591760?color=ffffff\" width=\"500\" height=\"281\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe> <\/p>\n<p><a href=\"https:\/\/vimeo.com\/80591760\">Laver la laine en toute simplicit\u00e9<\/a> depuis <a href=\"https:\/\/vimeo.com\/woolmark\">La soci\u00e9t\u00e9 Woolmark<\/a> sur <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans la nature, la laine survit aux \u00e9preuves les plus dures. Et puis, The Woolmark Company la teste \u00e0 nouveau. Ainsi, la derni\u00e8re campagne lanc\u00e9e par The Woolmark Company a \u00e9t\u00e9...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-1326","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Washing Wool Made Easy - AWTA Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awta.com.au\/fr\/news\/washing-wool-made-easy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Washing Wool Made Easy - AWTA Limited\" \/>\n<meta property=\"og:description\" content=\"In nature, wool survives the toughest tests. And then, The Woolmark Company tests it again. 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